Baseline Soap Co.
Marketing Manager
Branding · Web Design · Marketing Strategy
Developed a modern, adventure-inspired brand identity from the ground up, designing packaging, social media and a custom website that capture the company’s handcrafted, outdoor spirit and natural approach to skincare.
Creative Branding & Graphic Design
I built Baseline Soap Co.’s brand identity from the ground up. I designed a bold, modern logo that reflects the company’s adventurous spirit, then expanded the identity into a consistent tone of voice, visual style and social media presence. From messaging to design execution, every detail was crafted to position Baseline as a fresh and approachable brand.
Custom Web Design & E-Commerce Experience
As the web designer for Baseline Soap Co., I built a digital space where customers could explore the brand and purchase products with ease. The site was crafted to reflect Baseline’s adventurous and natural feel, with a clean layout and intuitive navigation that guided visitors seamlessly from discovery to checkout. Every detail, from typography and imagery to product flow, was designed to create an experience as unique and approachable as the soaps themselves.
Back to Top
View More Projects
View Work Samples
Social Media Marketing & Content Design
As the social media manager for Baseline Soap Co., I created and implemented campaigns that showcased the brand’s originality and handcrafted products. I used social platforms to spark curiosity, build connections and highlight what made each item unique. From planning and design to copywriting and execution, I managed every stage of the process to ensure Baseline’s online presence reflected its creative and adventurous spirit.